City Dog Pack
a functional dog harness designed using Incase's design language and company values.
Year: 2
Project Duration: 1 Semester
incase x pets
What might it look like if Incase expanded its product range to include products for pets?
Wearable | Soft Good | Functional
THE BRAND
Founded in San Francisco in 1997, Incase caters to the higher-end soft goods market. Their brand is rooted in Apple's lifestyle and their long-term partnership with the brand.
Incase promises their clientele tech cases, bags, and packs with elevated form, function, protection, and mobility.
Exploration
Phase 1: Ideation
Focus: Harnesses for various dogs (working, service, emotional support, family pet, etc.)
Phase 2: Refinement
Focus: Incorporating Incase design principles in the integration of pockets and in the putting on/taking off experience.
City Dog Pack
A minimal, black nylon harness and pack designed for comfort, aesthetic, and function. The City Dog Pack incorporates 4 slim pockets, a side buckle for easy donning, and two lead rings for owner's comfort.
